Rednew.

Venture studio · Digital product incubator

We build digital products from zero to market.

Rednew Ventures is the incubator where our projects are born, gain traction and scale. A diverse portfolio across education, construction, school mobility, scheduling, IoT and infrastructure — in Brazil, the US and globally.

9
products in development
BR · US · Global
target markets

How the incubator works

Every project follows the same path: fast validation, a lean product live, and growth measured by data.

  1. 01

    Validation

    We define the problem, the audience and the size of the opportunity before writing a single line of code.

  2. 02

    Build

    Small teams and short cycles to ship a usable product in weeks, not quarters.

  3. 03

    Traction

    First users, pricing and acquisition channels tested against clear retention metrics.

  4. 04

    Scale

    Products that prove demand get investment, structure and a dedicated operation.

Our portfolio

Products in development and prototypes. The screens below show where each project stands today.

BrazilIn development

Talking Bubble

Practice pronunciation by popping bubbles of everyday phrases.

For learners who understand English but freeze when speaking. Hear a phrase, repeat it — the app scores pronunciation with AI and builds fluency through spaced repetition.

Market

Education · Languages · AI

Talking Bubble — Practice pronunciation by popping bubbles of everyday phrases.
BrazilPre-launch

Van Segura

A bridge of trust between families and school van drivers.

Families search for school vans by neighborhood and school and track routes in real time; drivers get verified profiles and management tools. Subscription model for drivers; free search and tracking for families.

Market

Mobility · Marketplace · Education

Van Segura — A bridge of trust between families and school van drivers.
BrazilPre-launch

Nível Certo

Never run out of water by surprise.

Smart sensor for water tanks: monitors level in real time, sends alerts and suggests refill windows. Integrates with Alexa, Google Home and Tuya. Revenue from hardware sales + premium app subscription.

Market

IoT · Smart home

Nível Certo — Never run out of water by surprise.
GlobalIn development

Payagenda

Whitelabel scheduling that embeds into the client's website.

Embeddable scheduling solution that orchestrates services, professionals, clients and payments. MCP interface and AI-powered scheduling management via Telegram.

Market

SaaS · Whitelabel · Scheduling

Payagenda — Whitelabel scheduling that embeds into the client's website.
GlobalIn development

RedBase

Hosted Backend-as-a-Service for Rednew products and enterprise customers.

Centralized multi-tenant cluster (Auth, API/DB, Storage, transactional email, and Realtime) consumed via the `@redbase/sdk` npm package, with whitelabel API under each app's domain. Realtime is WebSocket broadcast on the same API, with private channels authorized by the user JWT — no third-party socket service. Enterprise / private access.

Market

BaaS · Backend · Multi-tenant

RedBase — Hosted Backend-as-a-Service for Rednew products and enterprise customers.
United StatesInvite-only first phase

My Construction Status

Construction transparency for builders and investors.

Private client portal that centralizes photos, documents, payments and project timeline. Builders pay a monthly subscription; clients access at no cost.

Market

Construction · B2B SaaS

My Construction Status — Construction transparency for builders and investors.
BrazilPre-launch

Orçamento Box

Compare glass shops and request quotes for shower enclosures.

Marketplace connecting homeowners to local glass shops for shower enclosures. Compare providers, view real install photos, request quotes and schedule site visits — all from your phone.

Market

Construction · Home · Quotes

Orçamento Box — Compare glass shops and request quotes for shower enclosures.
GlobalIn development

Clipboard Guru

Mac clipboard history with AI insights on a remote companion screen.

Menu-bar app that keeps clipboard history. Optionally sends text to the server for AI insights — Mac notification or a companion on another device/browser in real time (loading, answer, auto-scroll). Free without AI; AI Insights as a monthly subscription with quota and top-ups.

Market

Productivity · macOS · AI

Clipboard Guru — Mac clipboard history with AI insights on a remote companion screen.
GlobalPre-launch

After Shoot

A Mac app that turns a folder of camera RAW photos into JPG.

Apply one professional look to the batch, fine-tune one photo, crop and export. Files stay on the Mac — no account, no uploads.

Market

Photography · Mac app

After Shoot — A Mac app that turns a folder of camera RAW photos into JPG.

Markets we operate in

We go where work is still manual, information is scattered, and users will pay for clarity — in Brazil, the US, and global infrastructure products.

Education & languages

Practical learning with visible progress and AI support.

Construction & home improvement

Jobsite transparency, client portals and residential quotes marketplace.

School mobility

Search, management and real-time tracking for transport operators and families.

Scheduling & services

Whitelabel solutions for businesses that sell time and availability.

IoT & smart home

Sensors and automation for intelligent home monitoring.

Backend & infrastructure

Multi-tenant BaaS with auth, database, storage and email for enterprise applications.

Productivity & AI assistants

Clipboard tools and AI insights in the daily workflow.

Photography

A Mac app that turns camera RAW into JPG on the photographer's own computer.

About Rednew Ventures

Rednew Ventures is an in-house digital product incubator: instead of investing in third parties, we build, launch and operate our own portfolio.

The company is currently being formally incorporated and the projects listed here are under active development. Our focus is taking each product to real operation, with paying users and consistent metrics.

Founder

Wender Lima

View LinkedIn profile

Software engineer and solution architect with 20+ years of experience building large-scale digital products.

Spent many years in enterprise B2B commerce, helping architect and develop a full B2B suite, and led distributed teams across Brazil, the United States and other markets.

Earlier in his career, he built systems for some of Brazil's largest web portals, serving 17 to 35 million monthly page views.

Today he leads Rednew Ventures, an in-house incubator where each product starts from a real market need, is developed internally and brought to operation with clear metrics.

Harvard

AI Essentials for Business

MIT Professional Education

Applied Data Science Program — Leveraging AI for Effective Decision-Making

Let's talk

Partnerships, investment or interest in one of the products? Send us a note.